BWA Takes A Trip To: The Samantha Wills Bridal Collection Launch

We expect nothing less that absolute elegance from Samantha Wills and her very first Bridal Collection is no exception. The collection debut November 1st which is charmingly, the date of Samantha’s parents’ 31st wedding anniversary.

It is this personal touch injected into the brand that has amassed a loyal and far reaching fan base which will be carried over into the new line. The collection will see the unveiling of a tailored Samantha Wills online bridal boutique which will host a micro site featuring Samantha’s personal bridal style inspiration, ideas and more for brides-to-be.

The collection’s aesthetic is reminiscent of old-Hollywood vintage glamour, but presents pieces for the simple or the over the top bride. The “Heirloom” portion of the collection was a crowd favourite- pieces hand chosen from Samantha’s vintage shopping trips, reworked into little pieces of art. To add to their uniqueness, Samantha takes each piece to a clairvoyant who reads the story behind the pieces which is then sent along with the pieces to you!

According to Samantha the bridal range for 2012 is “reminiscent of the contemporary bride looking to stay true to her individual style on her special day.”

The campaign that accompanies the collection is a stunning series of shots by Todd Barry and stars Krystal Glynn. The shoot was also styled by The Lane’s Karissa Fanning.

Have a look at the sneak peek below and be sure to check the full range out on November 1st!

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Images belong to Breakfast With Audrey courtesy of Tash Williams and Pip Dalton

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20 Comments

  • Reply yslyenom Thursday 20th March, 2014 at 11:47 pm

    The hanging lamps are so pretty

  • Reply BellaB Sunday 3rd June, 2012 at 12:40 pm

    Nice.

  • Reply bubble_n_squeak51 Sunday 30th October, 2011 at 9:53 pm

    So Elegant!

  • Reply ggional Sunday 30th October, 2011 at 4:37 pm

    looking forward to the full range!

  • Reply blackcab Sunday 30th October, 2011 at 8:40 am

    wondeful!

  • Reply mzluvinkhim Saturday 29th October, 2011 at 5:02 pm

    absolutely stunning!

  • eleanore
    Reply eleanore Saturday 29th October, 2011 at 8:33 am

    incredible set up!

  • Reply thugsy Saturday 29th October, 2011 at 7:56 am

    What can’t she do?
    Samantha Wills is a genius

  • Reply doogs Saturday 29th October, 2011 at 7:52 am

    Looks stunning 😉

  • Fashionista8P
    Reply Fashionista8P Saturday 29th October, 2011 at 7:50 am

    stunning… so elegant

  • Reply jarjar Saturday 29th October, 2011 at 7:46 am

    I love Samantha Wills

  • Reply chocolatelace Friday 28th October, 2011 at 6:55 pm

    absolutely stunning!

  • Reply betheliza Friday 28th October, 2011 at 6:06 pm

    Wow, I am amazed.

  • Reply leighbonello Friday 28th October, 2011 at 5:30 pm

    Those are beautiful!

  • Reply kendallx3 Friday 28th October, 2011 at 5:17 pm

    Exquisite!

  • jessielee
    Reply jessielee Friday 28th October, 2011 at 5:05 pm

    how cuuute!

  • Reply sass Friday 28th October, 2011 at 3:34 pm

    Such a beautiful eye for detail. I love her style

  • Reply Tessa Friday 28th October, 2011 at 1:56 pm

    Ms Wills is so talented and has come a long way the last few years. Love!

  • leilani-lovebird
    Reply leilani-lovebird Friday 28th October, 2011 at 12:36 pm

    I heart Samantha wills… Can’t wait to see the collection!

  • aimzybabe
    Reply aimzybabe Friday 28th October, 2011 at 11:49 am

    Stunning! I can’t believe how flahs they have to make it, just for a collection of jewellery! But I would love to go there!

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