It’s hard to believe that Boohoo.com only launched in Australia a year ago. Since its expansion from Britain to our sunny shores, Boohoo has gone from strength to strength, embracing the online, social media and bloggers coupled with their super accessible price point and on trend pieces that make them a surefire success.
Excitingly, Boohoo has taken notice of the Aussie love for online shopping and have launched an Australian exclusive collection.
Says CEO Carol Kane of the move, “As we looked around the shops on our first visit I was seeing the product I had purchased 3 or 4 months ago back in the UK. It was obvious to me that there was a demand for on-trend fashion and so we have made it our mission to start working much further ahead of the season, and deliver the trends to the Southern Hemisphere before they start even going out to Europe.”
The first trend ahead collection for Aus is set to go live on the 9th of Sep which prices ranging from an amaazing $26AUS – $65AUS.
Check out some of the stunning campaign images below, or shop Boohoo.com now!