If you’re searching for the best affordable Australian fashion brands, you’ve come to the right place. Here at Breakfast With Audrey we love our Aussie fashion brands and think that they deserve to be celebrated!
We are lucky in Australia to be spoilt with such an abundance of amazing fashion labels which are designed locally. And the good news about Australian brands are, there are many at affordable price-points.
Unlike their European and American counterparts, Australian fashion brands seem to have their feet planted firmly in reality, so there’s plenty for the budget-conscious fashionista to choose from.
It’s easy to support our fellow Aussies, especially when the fashion these brands produce is so good!
Whether it’s the I-want-it-all designs of Bec + Bridge, the cool minimalism of C/meo, or the romantic femininity of Shona Joy, the there truly is an Aussie fashion brand for all styles of girl, no matter your budget.
Here are the BEST affordable Australian fashion brands you can shop online now.
Brand #1 – C/meo
C/meo has established itself in recent years as a go-to affordable Aussie fashion label. The collections are full of looks that feel expensive but don’t carry a heavy price tag.
We love that many of the looks in C/meo’s collections can be worn for both work and play. The innovative sensibilities of the label are evident in every capsule, the strong silhouettes and tailoring that pepper the collections are perfect for power dressing when you need it.
We also the love the brand’s softer and more feminine pieces, which are perfect for flirty weekend outfits or relaxed workwear. The brand’s use of directional prints, premium fabrics and elevated silhouettes sets it apart from so many others.
As an affordable Australian fashion brand, C/Meo is right up there.
Shop our favourite picks from C/meo below:
Brand #2 – Shona Joy
Affordable Australian fashion brand Shona Joy is known for its luxe-bohemian feel, that’s 100% perfect for special occasion dressing. Shona Joy boasts a tantalising collection of dresses, jumpsuits and separates that demands your attention whenever you have a wedding or spring racing event to attend.
Shona Joy is perfect for those that love feminine shapes and soft, beautiful fabrics. We love the fact that many of their pieces come in multiple colours, so there is bound to be an option that suits you perfectly.
Shona Joy’s Core collection is great for simple, elegant, occasion dresses, which could easily translate into bridesmaid outfits.
If you’re looking for an affordable Australian fashion brand that can take you from Byron to a black tie ball, then definitely check out Shona Joy.
Shop our favourite picks from Shona Joy below:
Brand #3 – Maurie & Eve
For easy, breezy pieces you can take from the beach to the bar, there is Maurie & Eve. We love the way they take classic wardrobe essentials and give them a unique twist, such as adding a pretty ruffle or a statement sleeve to otherwise simple pieces.
Their simple, neutral colour palettes, earthy fabrics and flattering shapes make their collections sexy but grounded. Shop Maurie & Eve to find pieces of effortlessly cool, easy to wear clothing, as well as gorgeous occasion wear.
If you are looking for effortless clothing that doesn’t lack polish, Maurie & Eve is an affordable Australian fashion brand that ought to be planted firmly on your radar.
Shop our favourite picks from Maurie & Eve below:
Brand #4 – Bec & Bridge
Now experimenting (like all good Aussies) in swimwear, the Bec & Bridge team are expanding their horizons. The dynamic duo is known for their feminine silhouettes and mix of bold patterns with minimalist black and whites or trending palettes.
With an affordable collection that is defined by femininity, Bec & Bridge’s dresses and two-pieces are an innovative take of the party dress for nights out when you need that outfit that accentuates all the right areas. Contoured lines and sleek silhouettes create a distinct signature style with a contemporary and progressive edge.
If you’re a fashion-conscious Aussie but need to stick to affordable brands budget, Bec + Bridge is the fashionista’s secret weapon.
Shop our favourite picks from Bec + Bridge below:
Brand #5 – Country Road
We couldn’t possibly do an affordable Australian fashion brand roundup without including one of the country’s heritage labels, Country Road. Loved for decades for their quality basics and work-friendly ranges, Country Road is everyone’s dependable go-to for everything from Tshirts, to suits, knitwear and shoes.
An effortless aesthetic defines the Country Road style, and there is something for any occasion and it reflects the Australian lifestyle to a tee.
Shop our favourite picks from Country Road below: