Andrej Pejic Models A Push Up Bra

Andrej Pejic latest gig is as the face of Dutch chain store Hema which advertises its “Mega Push-Up Bra”.

Pejic proves once again that he is possible one of the most versatile working models around, giving good face and working that bust like there’s no tomorrow.

Hema has made a clever casting decision on two levels, one the amount of press they have received has gone through the roof and two- if the bra can give a flat chested boy cleavage, it can give any gal a pumped up bust!

What do you think of this casting move?

Images: Frockwriter

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39 Comments

  • Reply yslyenom Wednesday 27th February, 2013 at 11:29 pm

    That’s what marketing all about.

  • Reply BellaB Tuesday 15th January, 2013 at 9:25 am

    Slightly weird, but each to their own.

  • Reply dj23249 Monday 24th September, 2012 at 5:18 am

    not a great model to be using to promote push up bras

  • Reply KNY Friday 16th December, 2011 at 10:35 am

    I really dont agree with this – its a very bold move from the company.
    And whats next, will he be promoting tampons….

  • Fashionista8P
    Reply Fashionista8P Friday 16th December, 2011 at 9:52 am

    yeah not sure about this mega push up :/

  • Reply juliew Friday 16th December, 2011 at 8:21 am

    i really dont know

  • Reply holly vals Friday 16th December, 2011 at 8:05 am

    Hahah i love him but this is ridiculous!

  • CamillaWhite
    Reply CamillaWhite Thursday 15th December, 2011 at 3:01 pm

    this is a BRILLIANT campaign.
    full stop.

  • violetflower61230
    Reply violetflower61230 Thursday 15th December, 2011 at 2:49 pm

    iN THE RED DRESS HE DEFINITELY LOOKS LIKE A MAN.

  • Reply Joni64 Thursday 15th December, 2011 at 1:03 pm

    Sorry, but I find the whole thing disturbing, the poor man looks anorexic and would be under terrible pressure.

  • Reply candi_lee Thursday 15th December, 2011 at 12:24 pm

    Not the best advertising campaign that’s for sure

  • Reply maydaymaydayy Thursday 15th December, 2011 at 11:03 am

    Ridiculously smart though I can’t really see any cleavage

  • Legssss
    Reply Legssss Thursday 15th December, 2011 at 9:55 am

    I think he looks amazing. He’s is a good role model for all those boys and girls out there that don’t feel comfortable with their sex and sexuality. He’s obviously comfortable, confident and rocking it.

  • Reply jenniekellett Thursday 15th December, 2011 at 9:02 am

    I think he/she pulls it off fabulously

  • Reply chrystal Thursday 15th December, 2011 at 8:35 am

    nothing more to say

  • Reply tessarella Thursday 15th December, 2011 at 8:09 am

    I think this is an interesting campaign, but it would not make me buy the bra

  • Reply ethereal Thursday 15th December, 2011 at 7:31 am

    Love Andrej! I think that having him model a bra is taking the androgyny thing a little far, I don’t think it’s creepy or anything, but woman’s underwear should really be modelled by women. I have seen him with no shirt on and he doesn’t have any sign of man-boobs, so I’m pretty sure the bra has been stuffed, which kind of takes away the point of taking photos of it to show how good it is.

  • Reply thugsy Thursday 15th December, 2011 at 7:01 am

    If they were that desperate for a model, why didn’t they call me??

  • Reply bardie Thursday 15th December, 2011 at 6:56 am

    Man in a bra? What a stupid idea

  • Reply MsKimo Wednesday 14th December, 2011 at 10:45 pm

    Wow, this is just crazy and pretty confusing. I’d never buy a push-up bra.

  • Reply UNoPoo Wednesday 14th December, 2011 at 10:36 pm

    Ingenious!

  • Reply livi Wednesday 14th December, 2011 at 8:06 pm

    A little disturbing wearing a bra, but he is very pretty not sure how I feel about the product though..

  • Reply AmberB Wednesday 14th December, 2011 at 7:07 pm

    Clever marketing

  • Reply traanster Wednesday 14th December, 2011 at 6:40 pm

    God damn she looks so hot!

  • hausoftina
    Reply hausoftina Wednesday 14th December, 2011 at 5:40 pm

    I think that this is a very creative way to advertise this push-up bra! It’s not every day that you see a man advertising a bra!

  • Reply Letitia Wednesday 14th December, 2011 at 4:50 pm

    I LOVE LOVE LOVE this campaign! The whole marketing idea behind it. Can a bra push up breasts that aren’t there? I think so! It’s fabulous! He is such a versatile model as well why not give it a shot!

  • Reply sallync Wednesday 14th December, 2011 at 2:52 pm

    I think its typically Dutch to be quirky and not to take themselves too seriously, having said that it doesnt really look like a push up bra!

  • Reply Ashley Wednesday 14th December, 2011 at 2:07 pm

    Yeah it’s clever because of the publicity, but I’m not sure if any women is really going to buy that is isn’t a few socks being pushed up as opposed to any bust the model has…

  • eleanore
    Reply eleanore Wednesday 14th December, 2011 at 1:59 pm

    I’m strangely ok with it. we’re a developing society and this isn’t really that out of the ordinary, andrej has been pushing boundaries to say the least, all year and we’re doing exactly what the ads attempt to do and that is talk about how provoking the ads are

  • Reply Sarahh Wednesday 14th December, 2011 at 1:48 pm

    I really don’t like this

  • Reply Andrea Wednesday 14th December, 2011 at 1:36 pm

    Young women struggle to find good role “models” as it is with all the crazy diets and air brushing that happens in the fashion world. Won’t this just confuse them more?
    That aside, he does look pretty good!

  • Reply Whatthe Wednesday 14th December, 2011 at 1:36 pm

    Oh no

  • Gjenia
    Reply Gjenia Wednesday 14th December, 2011 at 1:29 pm

    They probably got him to wear a super huge bra, stuffed it with newspaper, and covered the bra with this dress. Well done, now he’s a girl with a C cup bust!

    BTW in the red dress he’s sucking in to make his chest look bigger…

  • aimzybabe
    Reply aimzybabe Wednesday 14th December, 2011 at 1:12 pm

    No offence Adrej, but this is a little disturbing.

    It’s a man, wearing a bra.

    Have some of us lost our minds?! This is really strange. I thought this was a joke…

    Maybe the bras are made for men?

    • Reply fifi73 Thursday 15th December, 2011 at 10:51 am

      Oh gosh, I was just about to say the same thing…. A little bit disturbing…..

  • Reply hannahstoios Wednesday 14th December, 2011 at 12:42 pm

    <3

  • Reply chocolatelace Wednesday 14th December, 2011 at 12:37 pm

    hmmm doesn’t look that convincing

  • Reply pearl06 Wednesday 14th December, 2011 at 12:24 pm

    Does it look like a push up? Not to me!

    • comebacks
      Reply comebacks Wednesday 14th December, 2011 at 1:34 pm

      It maybe a push up..but there is nothing to push up!

      :O

      Photoshop works it’s wonders…

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