A Day In The Life Of: Cirqlate PR

Cirqlate PR is founded by Jen Wakelin whose years of experience in the business, and warmth of spirit has made her a firm fixture in the fashion community, undoubtedly for many years to come.

There are many many Fashion PR’s out there but Cirqlate really stands out for me for so many reasons. The team is friendly, lovely and professional, and their showroom focuses on brands that are quality, unique and fashion forward. With a stable of clients like Talulah, One Teaspoon and Stylestalker, the showroom is always buzzing with activity from celebrity pop ins to magazine editors.

Frankie and Pia are Jen’s right hand ladies, and you can often find them working late into the night on events and projects. We got a sneak peek into their lives and what really happens in a Fashion PR company!

A day in the life of Frankie and Pia…

8:30am Meet at All Press for our morning takeaway coffees – Long black and strong skim latte!

8:45am Get into the office – first thing’s first – put on our Spotify playlist, then check and respond to our endless flood of emails.

10:00am Morning meeting with the boss lady – Jen – putting the plan into action of what we each need to get done this week and what is a priority for today.

10:30am Frankie begins pulling pieces from the showroom to fill styling briefs for magazine shoots, celebrity appearances and TV personalities. Pia writes a press release to send out to all key print and online media for a client’s new Spring collection campaign release.

12:00pm Schedule in appointment times with all key stylists and magazine editors for Summer showings next week.

12:30pm Conference call with one of our clients about models for their up and coming lookbook shoot and exciting new designer collaboration.

1:00pm Time for lunch – salads from Kitchen by Mike down the road!

1:30pm Oversee showroom appointments with bloggers, celebrity stylists and fashion editors. Scan all printed press from the week and check for new online press to send out to our clients distribution list of contacts.

3:30pm Organise new season product to be sent out to our favourite bloggers and celebrities. Update our social media channels.

4:00pm Ensure all product that has been pulled from the showroom throughout the day has been recorded and sent out, receive in any product being returned back from loans or shoots, visually merchandise the showroom ready for tomorrow.

5:30pm Usually this would be home time…… But tonight we are off to the launch of our client’s pop up store In Westfield…. Wine time!

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