Behind The Scenes At By Johnny “AUDREYALIX”

  /  9 months ago  /  26 Comments

By Johnny’s Summer 2013 collection wowed us all at Fashion Week earlier this year, and now the time has come for us to get our paws on his beautiful, and super affordable pieces!

Titled AUDREYALIX, the collection is effortless, feminine with just a hint of masculinity. Spliced lime and soft lilacs are punctuated with black and white, creating a visually striking aesthetic.

Johnny Schembri, the creative force and founder of By Johnny has become fast known for his expert and visionary print design- and this collection is inspired as always. Themed around hand drawn artworks by the designer himself, employing different mediums such as textas and felt tips to create unique prints.

The collection for this summer is romantic, feminine and fashion forward. Oversized peplum skirts in beautiful silk prints are pared back with a luxe sportswear touch in muscle tees, and baseball tee inspired cuts.

Check out the gorgeous behind the scenes video below or head to By Johnny to get shopping!

Videographer: Vincent Rommelaere wallabyway.com
Photographer: Daniella Haggar
Makeup: MAC Cosmetics, Nicole Thompson
Hair: Shairspace, Tim Stone
Studio: China Heights Gallery
Press: NAC Group

 

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hausoftina
hausoftina 8 months ago I really like the green peplum shirt in the picture above!
sappheire 9 months ago Pastel florals how wonderfully differen
yslyenom 9 months ago so pretty and so feminine!
Sparkles17 9 months ago Love the lime shades
dj23249 9 months ago Beautiful
foxoduck 9 months ago Great casual wear
bubble_n_squeak51 9 months ago I think I am in love. I've picked out $800 worth of peplum tops, floral skirts and dazzling dresses and I'm finding it hard not to click the 'checkout now' button
jreilly 9 months ago the prints are lovely
stephvel 9 months ago Gorgeous. I am loving almost everything in the collection
fifi73 9 months ago Wow how lovely....
amanda6393 9 months ago Very feminine.
lizzie77 9 months ago good video :)
Jenny 9 months ago pretty!
stefaneigh 9 months ago I love the photo at the top of this story, sooo pretty ♥
adnrew 9 months ago nice
Zerotolove 9 months ago I LOVE By Johnny! I have the cut-out black scuba top :D x
maggielyly 9 months ago so pretty!
hayley_shortie_22
hayley_shortie_22 9 months ago love the floral peplum top towards the end, beautiful
Trumanfan 9 months ago Ultra-femminine chique!
leahkate 9 months ago I am loving anything minty or green or girly at the moment!! so pretty x
leckytomato 9 months ago good!
yslyenom 9 months ago I second that!
Anastasija 9 months ago nice
Senorita 9 months ago nice video
DearMonet
DearMonet 9 months ago Really nice stuff!!!! :-)
T1NA 9 months ago pretty!