Slideshow « Label Love: May The Label Spring 2012

If you haven’t yet, now is the time to get acquainted with Melbourne based brand, May The Label. Their latest collection Where The Light Is for spring 2012 is a bright, bold visual feast that has us jumping up and down for the sunshine!

Designer Georgia Phillis indulged her love of minimalism and verstatility of basic tones by expertly employing crisp whites with pops of sorbet yellows, pinks and greens. A touch of daring shines through in delicate lace and oriental prints. The collection showcases some signature May The Label details in exaggerated sun-ray pleats, cut-outs, ruffles and peplums.

What do we love most about May The Label? Everything is priced between $59 – $319, which means you can update your wardrobe for Spring without having a financial heart attack.

Check out the campaign shots below as well as their gorgeous campaign video!

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MAY Spring Summer 2012 ‘Where The Light Is’ from May on Vimeo.

32 COMMENTS

Cinthia 9 months ago cute

leckytomato 9 months ago nice shots.

thugsy 9 months ago love

doogs 9 months ago I love it

bardie 9 months ago fun

jarjar 9 months ago lovely

Cindizzle 9 months ago cant waut for summer!

RachelMoon 9 months ago so pretty and very well priced :)

judi1 9 months ago Love the black dress with the lace.

jones 9 months ago omg i love that black lace top :D

newbie 9 months ago agreed

newbie 9 months ago model looks scary...

Isabella 9 months ago So fun and summery!

cindyhu_1234 9 months ago Pretty :)

Fashionista8P 9 months ago love the dresses

wanita 9 months ago the pink dress is gorgous would love to own it

cuby_rop 9 months ago floral paisley prints! In tune with the coming trend for x.

fifi73 9 months ago Love the colours, so pretty...

lizzie77 9 months ago love the dynamic colours

maggielyly 9 months ago pretty!!

bubsarella 9 months ago The collection of colours and prints are divine - sorbets/pastels are just so versatile & compliment just about every skin tone. That cut-out dress is oh-so-pretty!

T1NA 9 months ago the pink dress is divine!

Jenny 9 months ago Love!

Whatthe 9 months ago Spring is in the air.

dj23249 9 months ago Pretty and bright

foxoduck 9 months ago Can't wait to wear summery dresses again!

godsaur 9 months ago cute!

vikki18 9 months ago like it!

secretculture 9 months ago I like the video.The dresses are very fitted which is lovely.The styles are a bit plain but are definitely on trend.Perfect retail.