If you haven’t yet, now is the time to get acquainted with Melbourne based brand, May The Label. Their latest collection Where The Light Is for spring 2012 is a bright, bold visual feast that has us jumping up and down for the sunshine!

Designer Georgia Phillis indulged her love of minimalism and verstatility of basic tones by expertly employing crisp whites with pops of sorbet yellows, pinks and greens. A touch of daring shines through in delicate lace and oriental prints. The collection showcases some signature May The Label details in exaggerated sun-ray pleats, cut-outs, ruffles and peplums.

What do we love most about May The Label? Everything is priced between $59 – $319, which means you can update your wardrobe for Spring without having a financial heart attack.

Check out the campaign shots below as well as their gorgeous campaign video!

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MAY Spring Summer 2012 ‘Where The Light Is’ from May on Vimeo.