BWA had the pleasure of being invited behind the scenes for the latest collection shoot for Joveeba.
Originally from Perth, designer Alison Cotton launched her first solo show at Fashion Week in 2006 which was a resounding success. The label has a distinct aesthetic that takes inspiration from Cotton’s surrounds- a sort of carefree, Australian girl that loves the sun and sand.
Joveeba has cultivated a celebrity following that includes Miranda Kerr, Kristin Cavallari, Natalie Bassingthwaighte and Rumer Wills, and the latest collection is as brilliant as always.
Spring 2012/13 is full of beautiful prints (these are a MUST HAVE on my shopping list), lovely whites and relaxed basics, denim and fresh pops of colour. The collection is fun, free and sexy without baring too much skin.
Check out the sneak peek behind the scenes at Joveeba below and stay tuned for the collection to drop into stores early July!
Special thanks to Nicole Cooper for her mad filming skills.