Home > FASHION>Fashion News>International

Andrej Pejic Models A Push Up Bra

Tash Williams / 1 year ago / 39 Comments

Andrej Pejic latest gig is as the face of Dutch chain store Hema which advertises its “Mega Push-Up Bra”.

Pejic proves once again that he is possible one of the most versatile working models around, giving good face and working that bust like there’s no tomorrow.

Hema has made a clever casting decision on two levels, one the amount of press they have received has gone through the roof and two- if the bra can give a flat chested boy cleavage, it can give any gal a pumped up bust!

What do you think of this casting move?

Images: Frockwriter

39 COMMENTS

POST COMMENT

yslyenom 2 months ago That's what marketing all about.

BellaB 4 months ago Slightly weird, but each to their own.

dj23249 7 months ago not a great model to be using to promote push up bras

KNY 1 year ago I really dont agree with this - its a very bold move from the company. And whats next, will he be promoting tampons....

Fashionista8P 1 year ago yeah not sure about this mega push up :/

juliew 1 year ago i really dont know

holly vals 1 year ago Hahah i love him but this is ridiculous!

CamillaWhite 1 year ago this is a BRILLIANT campaign. full stop.

violetflower61230 1 year ago iN THE RED DRESS HE DEFINITELY LOOKS LIKE A MAN.

Joni64 1 year ago Sorry, but I find the whole thing disturbing, the poor man looks anorexic and would be under terrible pressure.

candi_lee 1 year ago Not the best advertising campaign that's for sure

maydaymaydayy 1 year ago Ridiculously smart though I can't really see any cleavage

fifi73 1 year ago Oh gosh, I was just about to say the same thing.... A little bit disturbing.....

Legssss 1 year ago I think he looks amazing. He's is a good role model for all those boys and girls out there that don't feel comfortable with their sex and sexuality. He's obviously comfortable, confident and rocking it.

jenniekellett 1 year ago I think he/she pulls it off fabulously

chrystal 1 year ago nothing more to say

tessarella 1 year ago I think this is an interesting campaign, but it would not make me buy the bra

ethereal 1 year ago Love Andrej! I think that having him model a bra is taking the androgyny thing a little far, I don't think it's creepy or anything, but woman's underwear should really be modelled by women. I have seen him with no shirt on and he doesn't have any sign of man-boobs, so I'm pretty sure the bra has been stuffed, which kind of takes away the point of taking photos of it to show how good it is.

thugsy 1 year ago If they were that desperate for a model, why didn't they call me??

bardie 1 year ago Man in a bra? What a stupid idea

MsKimo 1 year ago Wow, this is just crazy and pretty confusing. I'd never buy a push-up bra.

UNoPoo 1 year ago Ingenious!

livi 1 year ago A little disturbing wearing a bra, but he is very pretty not sure how I feel about the product though..

AmberB 1 year ago Clever marketing

traanster 1 year ago God damn she looks so hot!

hausoftina 1 year ago I think that this is a very creative way to advertise this push-up bra! It's not every day that you see a man advertising a bra!

Letitia 1 year ago I LOVE LOVE LOVE this campaign! The whole marketing idea behind it. Can a bra push up breasts that aren't there? I think so! It's fabulous! He is such a versatile model as well why not give it a shot!

sallync 1 year ago I think its typically Dutch to be quirky and not to take themselves too seriously, having said that it doesnt really look like a push up bra!

Ashley 1 year ago Yeah it's clever because of the publicity, but I'm not sure if any women is really going to buy that is isn't a few socks being pushed up as opposed to any bust the model has...

eleanore 1 year ago I'm strangely ok with it. we're a developing society and this isn't really that out of the ordinary, andrej has been pushing boundaries to say the least, all year and we're doing exactly what the ads attempt to do and that is talk about how provoking the ads are

Sarahh 1 year ago I really don't like this

Andrea 1 year ago Young women struggle to find good role "models" as it is with all the crazy diets and air brushing that happens in the fashion world. Won't this just confuse them more? That aside, he does look pretty good!

Whatthe 1 year ago Oh no

comebacks 1 year ago It maybe a push up..but there is nothing to push up! :O Photoshop works it's wonders...

Gjenia 1 year ago They probably got him to wear a super huge bra, stuffed it with newspaper, and covered the bra with this dress. Well done, now he's a girl with a C cup bust! BTW in the red dress he's sucking in to make his chest look bigger...

aimzybabe 1 year ago No offence Adrej, but this is a little disturbing. It's a man, wearing a bra. Have some of us lost our minds?! This is really strange. I thought this was a joke... Maybe the bras are made for men?