BWA had the pleasure of chatting to the stunning Alison Cotton, creator and designer of Joveeba on all things inspiration and fashion.
What inspired you to create Joveeba?
I THOUGHT I HAD SOMETHING WORTH SAYING STYLISTICALLY , AND I WANTED TO GIVE THAT A VOICE. AND WITHOUT MUCH IN DEPTH THOUGHT AT ALL, I WAS GETTING SAMPLES MADE, CALLING BOUTIQUES AND TAKING ORDERS.
Who or what inspires you creatively?
MUSIC. ALWAYS MUSIC. AND MY BEST FRIEND, KT. PHOTOGRAPHY, ART, THE BEACH.
Best career moment to date?
BEING NAMED MERCEDES DESIGNER OF THE YEAR A YEAR OR SO BACK
Who is the Joveeba woman?
SHE IS SPIRITED, IMPERFECT AND EFFORTLESS
Can you fill us in on your current collection?
SUMMER 2011 IS ALL ABOUT CHASING THE ENDLESS SUMMER. I WAS INSPIRED BY JEFF DIVINE’S ICONIC BEACH IMAGES OF THE ’70S AND INFUSING THAT COOL, LAID BACK AESTHETIC INTO THE COLLECTION. THERE’S LOTS OF HAND KNOTTED DETAIL, BEACHY EASY SHAPES AND SWIRLING GEOMETRIC PRINTS.
What do you think the key trends to shop for are this summer?
CITRUS COLOURS ARE HUGE. A SHOT OF LIME LOOKS KILLER BACK WITH GREY, WHITE AND DENIM.
Your one item you can’t live without?
OVERSIZED KHAKI MEN’S JACKET. MAKES A PRETTY DRESS LOOK SEXY IN AN INSTANT.
Your style icon is?
IT CHANGES ALL THE TIME BUT KATE BOSWORTH IS UP THERE AT THE MOMENT. LOVE HER LAID BACK MIX AND MATCH STYLE.
I ALSO HAVE AN ONGOING LOVE AFFAIR WITH JOHNNY DEPP. I HAVE A THING FOR PIRATES.
If you could have breakfast with anyone in the world who would it be and why?
KURT COBAIN BECAUSE THE MAN IS A GENIUS
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