Our favourite red head Tiah Eckhardt fronts the Spring/Summer 2011 Campaign for the Strand Arcade once again, and we are in love!

The campaign focuses on five key looks with a Victorian-esque Alice in Wonderland aesthetic.

According to the Creative Director of PDC Creative, Caroline Poiner, the concept behind the S/S campaign was “the idea of a Victorian fairytale garden, bringing back the dreamlike notion of princesses, magic & fantasy in the world of designer fashion”.

The camaign showcases the designs of some of The Strand’s most coveted designers including Jayson Brunsdon, Alex Perry, Ms Couture, Akira and Anaessia.

Check out some behind the scenes shots and a look at the campaign images below.